ONPOINTE
BALLET GYM
BRANDING / / ADVERTISING / / WEB DESIGN
from the mundane and undertaking something unique at OnPointe Ballet Gym. To further engage our audience, an interactive experience has been set up near the iconic Cloud Gate, where passersby can complete a series of ballet poses to receive a discount when they sign up
for classes.
TEAM members
The core of OnPointe Ballet Gym is the vibrant graffiti elements which are intertwined into our designs. Our merchandise carries the same graffiti elements, allowing our community to proudly display their loyalty to OnPointe. Our “Step Into” campaign played with contrasts, presenting black-and-white imagery with pops of graffiti in color - a metaphor for breaking free
Angel Cruz + Claudia Humphrey + Christian Loya
